The "deploy moment" is an occasion that still causes many developers to shiver. But it shouldn't be this way, at least not every time. Deployment failures, customer downtime, hundreds of calls to customer service—we've all been there. Luckily, today we have the tools and processes to turn the deploy moment into just another ordinary activity. In this session, we'll show you how to evolve your deployment process from the very basic zero downtime with some very interesting additional strategies such as blue/green, A/B, and canary deployments. You'll learn how to not only deploy your software faster, with a vastly better uptime, but how to use container technologies like OpenShift to get business feedback—and recover some well-deserved sleep time.